The personal lines insurance playing field is loaded with both big-name competitors and small but fast-growing digital startups. It can be difficult for small and mid-sized insurance agents to attract new clients using the same methods they’ve been using for years. In an era where consumers can order goods and services from their smartphones and have them delivered almost instantly, the more traditional marketing and selling approaches don’t quite have the same impact. The way that agents market and sell personal lines insurance needs to adapt to meet the buying behaviors of consumers.
To successfully sell personal lines insurance, it’s crucial to be able to stand out from the rest of the crowd. Not only do agents have to outshine the competitors in their local community, the ease of online insurance shopping means they have to compete with personal lines agents and brokers from all over the country.
Here are a few ways independent agents can kick up their personal lines insurance sales a notch:
1. An Increased Online Presence
Any agent who does not at least have a basic, mobile device-friendly business website is missing out on one of the easiest ways to reach potential new clients. However, savvy agents are increasing their online presence in order to reach today’s consumers where they are most active: on social media. Consumers use social media to not only communicate and interact with their friends and family, but also with companies that they purchase from. A website alone may not be enough to reach a larger pool of potential customers, many of whom prefer to send a “DM” rather than jump on a phone call.
2. Up-to-Date Business Listings
Additionally, agents should ensure that their online presence is consistent throughout all channels. The business website should have current contact information on it, including social media channel links, and should be updated regularly. If the agent has a blog, they should utilize SEO techniques for maximum impact. Agents should also regularly search their name or their company name online and confirm all business listings and directories are have the correct information, and contact any listing service to revise and correct content as needed.
3. Referral Incentives
Referral incentives are a great way to build customer loyalty and bring in new clients at the same time. Agents can offer discounts, account credits, cash or gift cards to clients who refer friends and family to boost their word-of-mouth advertising.
4. Wholesaler Expertise
Agents can improve their sales by partnering with an insurance wholesaler who is experienced in selling personal lines insurance. A great wholesaler can offer high-quality coverage and competitive pricing so that the agent can offer the same – or better – products and services as the big-name insurance companies in the market.
Formed in 2013, AmSuisse, Inc. has quickly distinguished itself as a wholesale operation that specializes in working very closely with our agents and broker partners to develop responsive, individualized service for each client. Our unparalleled writing support, industry-specific expertise, marketing support, responsive proposals and quotes, strong customer service, and strong relationships with our carrier partners have all helped us to provide the best possible coverage for our clients. To learn more about our available coverage, contact us today at (800) 485-0229 to speak with one of our representatives.